1. David Mihm is one of the world’s leading practitioners of Local search engine marketing. Takeaways. Make Sure Your NAP Is Consistent Across the Web 1. For example a website about British hedgehogs has a page about a hedgehog awareness drive and links to a helpful and relevant resource that aids in. The average number of +1s and Google+ shares the author’s content receives. 2. com (US). External links are almost always present for competitive searches. The 2018 Local Search Ranking Factors survey is in! See what the top experts in the field of local SEO have to say about what's affecting rankings most and. Because the update was never officially confirmed by Google, local SEOs have been left to hypothesize. Domain Factors. #7 Search Personalization. " Chances are that my two-factor algorithm would rank only car sites in the top 10, but Google knows that many people that type that query want information on the animal. Use your research to craft your message. You want a great click through rate. By the end of this course, you will be able to: Define local SEO, and determine if a business is eligible for local SEO List the types of search intent & how they relate to local SEO. We've released some of the 2013 data. A variety of negative outcomes can arise from the presence of duplicate listings, detracting from your local business' ability to rank well and win customers. #5 Online Citations. Keyword tags. Page Authority is based on data from our web index and takes. So, generally, more reviews will lead to more rankings and traffic. 2. Moz Local Raise your local SEO visibility with complete local SEO management. Optimizing your web presence for personalization means creating relevant content for the demographic. Also, I didn't include . keyword-rich alt text and tags. Whether they call it StaticRank (Microsoft's metric), WebRank (Yahoo!'s), PageRank (Google's) or mozRank (Linkscape's), some form of an iterative, Markov-chain based link analysis algorithm is a part of all the engines' ranking systems. David Mihm is one of the world’s leading practitioners of Local search engine marketing. Domain Registration yup also play its role a bit in an inch ranking better. Keyword tags. Moz Links API Power your SEO with our index of over 44 trillion links. 4. Local guidelines factors. Chapter 1: SEO 101. Core Web Vitals are a set of standardized metrics from Google that help developers understand how users experience a web page. So let's talk about the first six ranking factors that fall under the category of content. All kidding aside, the idea of searcher task accomplishment is a. This year's panel of experts possesses a truly unique set of knowledge and perspectives. Google Maps. This means that smart local SEOs will double down on their organic skills and start pursuing relevant links for their clients with professional, organized strategies and good tools. We're going to try and reconcile these two things. 5. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping. Look to see more of the local and maps space monetized uniquely by Google both through Adwords and potentially new lead-gen models. What does E-E-A-T mean in SEO? E-E-A-T is an acronym created by Google which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. 2) Created by David Mihm in 2008, Local Search Ranking Factors is an annual survey of expert local SEOs. 2005 -. Here are some SEO conferences and. Likely you’ve now seen the Local Search Ranking Factors 2018 Survey, undertaken by Whitespark in conjunction with Moz. . What is link equity? Link equity, once colloquially referred to as "link juice," is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another. If you don't already have an H1 tag, then most people tend to agree that adding a keyword rich H1 tag helps. According to Gabe's data, ranking position played some sort of role in whether you get Featured Snippets. Of course, we know that this aggregation of opinion is likely missing out on many factors and may over or under. Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. All Links Are Not Created Equal: 20 Graphics on Google's Valuation of Links. It provides a thorough explanation of the most important ranking factors listed in that survey. Crawlable, accessible URLs. On-Demand Webinars. Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses. On-page and link signals – which collectively include keywords in titles, domain authority, inbound anchor text, and linking domain authority – are the most important factors when it comes to ranking in local search, according to new research by Moz. Domain Registration for longer period is a bonus but these are factors that push up your rank an inch. Overall, links were up 9% as a general factor compared to last year, and a number of experts noted an increased focus on quality links since the rollout of the Local Stack / Snack Pack. An example of this is the query "Jaguar. Google E-A-T: Guidelines and SEO Benefits. Search engines use links to crawl the web. 9. It just means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings. In short, off-page optimization is related to factors that are “off” of your website and on-page optimization is related to factors that are “on” your website. For Google, has anyone got a finger on how much of a factor the address type "service customers only at their location" versus "service customers at my business location AND customers location is" is as far as local search ranking especially for 3-pack re. Robots. Director of. Your all-in-one suite of SEO essentials. For 2013, we've supplemented the survey with real-world correlation data from a scientific examination of over 17,000 keyword search results by Dr. ”) April 2014: Matt Cutts confirms that Google. Step 2: Identify a Handful (or a Few Dozen) Businesses that Consistently Get Top Rankings. How-To Guides Step-by-step guides to search success from the authority on SEO. Moz API Power your SEO with our index of over 44 trillion links. It still does exist in YouTube. David co-founded GetListed. In fact, Moz’s 2015 Local SEO Ranking Factor study found that collectively, local business directories account for 30% of ranking factors. Gogiro uses best practices in SEO (search engine optimization). Google is the dominant player in mobile. Establishing a strong SEO foundation is a sure way to future-proof your brand for SEO. But certainly staying around there is a good idea. H1 Tag - Data suggests that the headline is a ranking actor in Google, whether or not it is in an H1 Tag. A keyword included in your subdomain can fetch you higher search engine rankings. Watch the traffic roll in. In fact, our friends at TUNE recently. Search engines prioritize websites that provide a positive user experience, as it indicates the relevance and value of the content. Matt Peters, new data partners, and over 150 search. So let's dive into that. 63 for display. SEO semantic search strategies: 1. Conduct thorough keyword research. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions. In our report on the Impact of Local Business Reviews on Consumer Behavior, respondents cited the star rating as the most important component of reviews: He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. Reviews on both those sites and relevant directories like Yelp and others. While CPC costs can vary depending on your industry, the average CPC in Google Ads is $2. 1 search engine-ranking factor today, assuming a site’s content is. Another crucial ranking factor for Google is how well your content matches a user’s search intent. Last year, Bing’s Duane Forrester wrote a post called “ How to Build Quality Content ”, and in it he referenced something called “dwell time”: Your goal should be that when a visitor lands on your page, the content answers all of their needs, encouraging their next action to remain with you. With that in mind, let's make sure your site's pages are accessible. 3. Conversely, when fewer people compete for a keyword, the easier it is to rank for. The big story this year is Google My Business. Core update factors. 1. STAT SERP tracking and analytics for enterprise SEO experts. We respond to almost 100% of our quote requests, yet every quote email that comes in from Google shows a 27% response rate and it never changes. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Moz Local. Moz Local Raise your local SEO visibility with complete local SEO management. Moz Local Raise your local SEO visibility with complete local SEO management. Your all-in-one suite of SEO essentials. Thanks!Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. After analyzing dozens of queries that my colleagues and I searched for, I am going to make a bold statement: "Proximity to searcher is the new #1 ranking factor in local search results today. 20. Launch and market the page. One of the best paths to building a sterling local business reputation is to run. In addition, to review quantity, Google also appears to look for specific keywords written into reviews as a ranking factor. 65% of review writers have left negative reviews after experiencing bad or rude customer service, and an additional 28% say their negative reviews result from businesses failing to resolve their complaints at the time of service. Easy and intuitive user interface makes ramping up painless. Their answers provide insight into the inner workings of the search marketing both now and in the future. We did that using Moz's Link Explorer and in this year's study, we looked at the largest data set yet — 27,000 queries. Spearman’s rank correlation is used, as we’re comparing ranked variables (organic ranking) with logarithmic (ish) metrics like DA, and variables with extreme high-end values (like. The SEO fraternity, including Moz’s expert. Coming up with a unique name for your app isn’t just a matter of branding. Metric #2: Dwell Time. Including image alt text improves user experience and accessibility, but it may also help earn you both explicit and implicit SEO benefits. Let’s set you up for success with seven local SEO precepts for the year ahead, some expert commentary, and many signs of good things to come! 1. . Every two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current workings of Google's search algorithm. The many goals of this form of promotion can include improving customer. This is something that used to exist in Google SEO decades ago with the meta keywords tag. The ultimate SEO goal is to provide the basic policy to optimize websites, in order for the latter to succeed in higher and better related rankings in the search engines, as well as better. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. According to the Moz study referenced earlier, personalization signals make up 9% of SEO ranking factors. A) Have the best opportunity to rank highly in Google and Bing. 5. Today I am going to share some of what I found. The overall Spam Score is currently an aggregate of 17 different "flags. The most effective location data management solution: distribution to the directories, sites, and apps that factor in most to local search results. You want people to want to watch your video. Learn moreClearly, proximity is a very large factor in ranking those pages. Our study used quadratic mean calculations on the Spearman correlations across all. 6%. The age of your domain impacts how well you rank in the SERPs is an SEO myth. When creating this map, we cluster keywords (put related keywords into groups), so we know exactly what pages to create in terms of landing pages, blog articles, services pages, or collections and products. You can look at unique versus duplicate content. The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet. Method 2: Use SEMRUSH. Local SEO campaigns suffered a 23% cutback because of the pandemic (MOZ, 2020). Every single snippet was taken from a page that was good enough to rank in the top 10 organic positions. Your all-in-one suite of SEO essentials. STAT SERP tracking and analytics for enterprise SEO experts. Moz AcademyThe Search Rankings Pie Chart. Rather than wait for Google to reindex the content, I wanted to see the results immediately (and it is indeed immediate). Moz Local Raise your local SEO visibility with complete local SEO management. It’s content, and links pointing to your site. I believe the future of search can be categorized by what I will call The Six V's: value, validity, variety, vision, volume and visitors. SERP tracking and analytics for enterprise SEO experts. Most everyone who optimizes for Google Local (aka Google Maps) is familar with David Mihm's excellent and oft-referenced Local Search Ranking Factors. Among agency marketers, 83% said their budget has been cut due to the COVID-19 pandemic, while 63% of non-agency marketers said the same (MOZ, 2020). Every 3-4 years, there's a big shift or addition to the key metrics Google (and, to a lesser extent MSN/Bing and Yahoo!) uses to order competitive search results. The results this year come from two sources - the opinions of SEO professionals via survey AND a broad correlation analysis of Google's results. The scores of 0. More data is certainly needed in order to answer your question in a more specific way. Local SEO Ranking Factors. The numbers shown are mean Spearman's correlation with higher rankings, meaning that a higher number indicates that. Not having pop-ups or flash enabled on your mobile site. This answer can vary based on several factors such as how much content you have available for each city, do you have physical locations in each city, etc. Moz API Power your SEO with our index of over 44 trillion links. TikTok ranking factors. 3% for Speed Index. Learn more Clearly, proximity is a very large factor in ranking those pages. Factors 1-47: Statistical Spearman Correlation -0. A study by Brian Dean’s Backlinko that looked at over 11 million search results to come to 11 conclusions about ranking factors. There are a few reasons why page speed is important for SEO. 161,437 followers. Local Search Ranking Factors: Explore all the signals Google uses to rank local businesses. Link factors. The back end includes the web servers, their network connections, the use of CDNs, and the back-end application and database servers. 14 to -0. Compare SEO Products See which Moz SEO solution best meets your business needs. Table of Contents [ ] 1 What is Local SEO? 2 Local SEO Ranking Factors 2. Yes, page speed is important to improve SEO ranking. Local News Systems. Moz API Power your SEO with our index of over 44 trillion links. The average CPC is the average amount you’re charged for a click on your ads. 3% of URLs by that metric, we can compare what ranking difference is associated with being in the top 36. We did that using Moz's Link Explorer and in this year's study, we looked at the largest data set yet — 27,000 queries. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. Moz Data Power your SEO strategy & AI models with. (The full quote is: “Yes; I can tell you what they [the number 1 and 2 ranking factors] are. Firstly, neither of these variables has a particularly strong correlation with rankings — a perfect correlation would be 1, and I’m finding a correlation between Domain Authority and rankings of 0. See which Moz SEO solution best meets your business needs. 2. Use the MozBar. Moz Local Raise your local SEO visibility with complete local SEO management. org, which he sold to Moz in November 2012. Provide value. The shortcoming of this approach is that 1–4 are often hit or miss. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors. Compare SEO Products See which Moz SEO solution best meets your business needs. Given a search query and a document, compute a relevance score that measures the similarity between the query and document. The #1 most popular introduction to SEO, trusted by millions. Theory #1: Snippets aren't featured based on organic search ranking factors alone. 3. Local SEO optimization on sites such as Yelp, Google My Business and other review sites. By Miriam Ellis, Local Search Marketer at Moz, 1st Nov 2023. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. Whether they call it StaticRank (Microsoft's metric), WebRank (Yahoo!'s), PageRank (Google's) or mozRank (Linkscape's), some form of an iterative, Markov-chain based link analysis algorithm is a part of all the engines' ranking systems. For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. Moz Local Raise your local SEO visibility with complete local SEO management. 12. Gain a competitive edge in the ever-changing world of search. 2011 is here, and that means it's time for our biennial search engine ranking factors survey to be renewed. The image caption. Spam factorsOff-Page Local Search Factors. because the Google Places page indicates the location matches the searcher's. About David Mihm —. txt file is used to restrict search engine crawlers from accessing sections of your. Again, sometimes all you have to do is ask. Our advice, therefore, would be to ensure you, as a brand, have a robust digital marketing strategy with your brand at the. Every two years, we survey 100 of the industry's top SEO minds. SEO Learning Center. The number of Google+ circles an author is in. STAT SERP tracking and analytics for enterprise SEO experts. Here’s how to fight well: 1. The trend line is, of course, an educated guess at best, and many events could change the adoption rate of HTTPS pages. Compare SEO Products See which Moz SEO solution best meets your business needs. At Whitespark we refer to Google, Bing, and Apple Maps as 'Core Search Engines' (yes, Yahoo has been demoted to just a citation). Off-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. (1). Higher Google ratings, the quantity of native Google reviews, and a steady influx of reviews over time sit at sixth eight and thirteenth within this list respectively. I understand Google+ local pages to be an important factor for the location based listings on maps. Compare SEO Products See which Moz SEO solution best meets your business needs. This morning at SMX Munich, I presented the following slide deck:Visualizing a year of movement in the local finder. Because many Google search queries are made with local intent, proximity is a key ranking factor. As long as your website itself is linked externally, it appears. It's limited but it will show you 10 competitors based on keyword ranking data. along with RankBrain’s machine learning ranking factor incorporated in 2015, also throwing in the growing popularity of voice search — natural language is. Compare SEO Products See which Moz SEO solution best meets your business needs. Moz Local Raise your local SEO visibility with complete local SEO management. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. R LRD - Number of Linking Root Domains to the DOMAIN. Process: Enter site to search in URL box (or click magnifying glass next to site in Keyword Difficulty tool) Add additional competitors for a high-level overview. READS. Sort links returned by Domain Authority for SMB competitors. The Next Generation of Ranking Signals. Moz AcademyThe State of Local SEO Industry Report; Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future - Whiteboard Friday; 9. The overall likelihood of spam increases as a site accumulates more and more flags, so that the total number of flags is a strong predictor of spam. STAT SERP tracking and analytics for enterprise SEO experts. STAT SERP tracking and analytics for enterprise SEO experts. We have review factors at 15%, links at 16%, on-page factors at 14%, behavioral at 10%, citations at 11%, personalization and social at 6% and 3%. Let's talk about the art of figuring out your competition using Google Maps. It is not a ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG). Domain Authority is based on data from our Link Explorer web index and uses. one of Google’s earliest ranking systems. The full results of this year's Local Search Ranking Factors survey are in! Moz's director of local search strategy, David Mihm, walks us through some of the highlights and links to the full results. Creating Value. David co-founded GetListed. Moz Data Power your SEO strategy & AI models with. These factors are based on over a decade of analysis, experience, research, and. High numerical Google ratings. Choose the test to run across those pages. His annual Local Search Ranking Factors project is among the most important studies of Local SEO. Google uses over 200 factors in their algorithm for ranking websites ()Google currently has 86. On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more. Google has confirmed that page speed is a ranking factor, and studies have shown that faster websites tend to rank higher in search results. Moz Local Raise your local SEO visibility with complete local SEO management. gov, . What sets the local business apart from their virtual counterparts is the concept of proximity. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. This year, with the help of Moz's data scientist Dr. If search engines and users can't access your site, it might as well not exist. Your all-in-one suite of SEO essentials. Reputation management may be engaged to restore a damaged reputation, or to identify strategies to encourage the. The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet. Moz API Power your SEO with our index of over 44 trillion links. com The biggest on-page factors that affect search engine rankings are: Content of Page The content of a page is what makes it worthy of a search result position. Many of these more than 25,000 changes were undoubtedly very small, but. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. STAT SERP tracking and analytics for enterprise SEO experts. These new features will become a vital marketing tool for all. This year's survey allowed for a higher level of response granularity as it allowed contributors to rank all 149 possible factors that could impact search results. For less competitive listings, an informal approach may work just fine. You want people to want to watch your video. 5. Search intent is simply a term that describes what the user is trying to accomplish with a search. Finally, you’ll be set up for success with a local SEO framework that you can apply to future local SEO plans, clients, and locations! Define local SEO, and determine if a business is eligible. (This is the case with most blogs. 8. This year, for the first time, Dr. Moz Data Power your SEO strategy & AI models with. Matt Peters, new data partners, and over 150 search. This is something that used to exist in Google SEO decades ago with the meta keywords tag. Moz Links API Power your SEO with our index of over 44 trillion links. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 1 On-Page Signals 2. Local search marketing comprises both offline and online tactics employed to promote businesses that serve customers face-to-face. Your all-in-one suite of SEO essentials. Compare SEO Products See which Moz SEO solution best meets your business needs. Miriam Ellis, a Mozzer and a Top Contributor here, just did an awesome illustrated guide to the top 20 Local SEO factors over at Moz. A keyword with a location specified counts against your keyword limit in Moz Analytics just like any other keyword. . Keyword in Title tags: Write descriptive and unique titles for each page of your website. The result is a more ranking for your business’s website and more targeted prospects visiting your company. This can involve optimizing both the content and HTML source code of pages on a site. Enter the Local Search Ranking Factors, a 12-year old annual survey of leading local SEOs, created by David Mihm and administered by him for years. Advanced SEO. In general, the more valuable a keyword is, the more people compete for it. You use McAfee for SSL, an "excellent" Stella rating, accept payments from both PayPal and Google Checkout, offer social engagement, etc. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries. In August, 2005, SEOmoz launched the first series of ranking factors. Download the report for further analysis and view the numbers in the light of how Google might adjust proximity based on new factors like curbside pickup and local delivery. Moz Local. STAT SERP tracking and analytics for enterprise SEO experts. Compare SEO Products. This morning at SMX Munich, I presented the following slide deck:If you're new to SEOmoz, or you've been in a coma the past couple weeks you may not have seen the Search Engine Ranking Factors study, which polled some of the leading minds in SEO on what they feel are the most and least important factors in regards to the SERPs. HTTPS as a rankings boost. You typically have two options: manually close them or hire a listing service like Moz Local to fix them for you. org, which he sold to Moz in November 2012. The More Information You Give Google, the Better 1. What we discovered was that the most important factors that were correlated with top rankings were high Domain Authority and long-form landing page content. To run an On-Page Grader report for a URL and Keyword pairing, follow these steps: Head to the On-Page Grader tool from the Moz Pro menu on the top right or the left hand navigation menu. The new article looks like this, with updated content depth, modern branding, and inline visuals. We have review factors at 15%, links at 16%, on-page factors at 14%, behavioral at 10%, citations at 11%, personalization and social at 6% and 3%. Or, in certain cases, a penalized domain may carry the penalty. • New domains may be dampened for a few months to help fight spam. Your all-in-one suite of SEO essentials. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. Link building is the process of acquiring hyperlinks from other websites to your own. A total of fifteen brands saw some visibility in the top 10 local finder results over the. Gain a competitive edge in the ever-changing world of search. And local search results actually fall into two categories — the Local Pack (also called Map Pack) and the local organic listings. The image above recreates a diagram in Google’s own Quality Rater Guidelines, illustrating why Apple the brand is the answer most searchers expect. Perform necessary technical SEO optimizations or audits. D. Choose the right app name. Then there's a second school of thought, almost equal to the first school of thought, that says Google's. Matt Peters and his data science team. Compare SEO Products See which Moz SEO solution best meets your business needs. Reviews Are 8. List It Out: Dream Your Keyword Theme. In the following chart, you’ll see the top 10 competitors as they stood in January, moved throughout the year, and finished in December. Breaking with tradition, respondents placed user-to-business proximity third in local ranking factors, below both Google My Business and review signals. Let's first put to rest the idea that H2 through H6 carry any weight at all with search engines. Our study used quadratic mean calculations on the Spearman correlations. Instead of revising individual pages, fresh websites often add completely new pages over time. When a user searches for a specific term and finds irrelevant information, that sends a signal back to Google that the intent is likely mismatched. After Page Authority, a URL's. Personalization Ranking Signals. The only difference is that when it comes to local search, Google uses local ranking factors to provide local search results. The article explored the possibility of social signals affecting rankings, but was early for its time; scalable link building methods were all. Here are several considerations when. A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. If we look at the top 15 Local Pack/Finder ranking factors, we can see fewer review-specific signals have made it into this list as of 2023. Power your SEO with our index of over 44 trillion links. Google’s local finder results are paginated in sets of ten. It's also useful for recording paid competition as well. Compare SEO Products See which Moz SEO solution best meets your business needs. 8. Both mozRank and PageRank (both academically and in the real world) have very few pages at the top (mR/PR 10) and many, many pages at the bottom (mR/PR 1). Your all-in-one suite of SEO essentials. New Releases Get the scoop on the latest and greatest from Moz. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Factors 147-200: Statistical Spearman Correlation -0. The MozBar is a free SEO toolbar that will easily show you the canonical tag on any given page. Google holds over 85% of global desktop search traffic and gets billions of searches per day. Using Moz’s ranking data on over 200,000 domains, combined with multiple. 2. The most common SERP Features are: Rich Snippets which add a visual layer to an existing result (e. Measure the resulting changes and declare a test a success if the variant group outperforms its forecast while the control group does not. B) Earn traffic from social networks like Twitter, Facebook, LinkedIn, Pinterest, Google+, etc. Keyword Appears. The definition of link building. org, which he sold to Moz in November 2012. Look for any URL pairs that are out of order with respect. . Additional Articles on Local SEO. Google likes fresh publications because users don’t like searching for outdated information. So, with no further ado, here is our list of the best online and in-person SEO conferences this year. High-Level Takeaways 1 The COVID-19 Impact 2 The State of the Industry. High-quality inbound links or backlinks. According to Gabe's data, ranking position played some sort of role in whether you get Featured Snippets. ) Websites that add new pages at a higher rate may earn a higher freshness score than sites that add content less frequently.